
WHEN: 12:30pm – 6:30 pm
WHERE: Oxford Town Hall
The Style Show launches Oxford Fashion Week 2010 with creativity and flair. With a brand new format, the opening event promises to inspire, enliven and excite.
The Oxford Town Hall will be transformed into an Aladdin´s Cave, with lights twinkling like jewels and treasures to discover around every corner.
Guests are invited to explore the lively fashion market and enjoy catwalk shows throughout the day; featuring lines from high street stores, independent designers, and a vintage & boutique collection.
Relax with a coffee or a cocktail in our Chillout Lounge, or be pampered with hair and beauty treatments whilst enjoying the show.
This promises to be a really fun daytime event and you are invited to join the Fashion Week team and models for an exclusive after party at Kukui.
And don't worry if you don't live in Oxford, it's just a short journey on regular trains or 24 hour Oxford Tube shuttle buses to and from London!

WHEN: 5:30pm – 8pm
WHERE: Union Debating Chamber
The executive world of fashion - an unknown, mysterious network which has captured the imagination of the media, literature and films, but seldom been pinned down.
On Monday May 3rd, Oxford Fashion Week invites you to attend "Fashionable Lives", the fashion forum.
Featuring a panel of fashion professionals, who will each share their own experience of the industry, the forum provides a rare insight into the elusive business mechanics of fashion.
After hearing their personal stories, put your own queries to the panel and discover the answer to those questions so often missed by fashion magazines – what really goes on behind the poster girl?
Tony McGee, Photographer
TONY MCGEE left school at the age of 14 to pursue his career in photography. By 18 he was shooting his first cover shoot for Harpers and Queen, and by 19 was travelling the world, photographing for publications such as British and American Vogue, Vogue Italia, L´Uomo Vogue, Marie Claire, Cosmopolitan, Sunday Times Magazine, Rolling Stone and The New Yorker magazine.
McGee's subjects have included actors and actresses such as Daniel Day Lewis, Rod Steiger, Jeremy Irons, Jonathan Rhys Meyers, Anna Friel, Charlotte Rampling, models such as Jerry Hall, Tara Shannon, Christy Turlington, Cindy Crawford, Yasmin Le Bon, Naomi Campbell, Kate Moss, Eva Herzigova, and performers such as David Bowie, Marianne Faithfull, Debbie Harry, George Michael, Tina Turner, Shirley Bassey, Stevie Nicks, Roxy Music, The Sex Pistols and Mother Theresa.
Tony McGee, who took the first professional shots of a 14 year old Kate Moss, has shot campaigns for numerous designer labels, including Chanel, Lancome, L´Oreal, Yardey, Bourjois, Winston Cigarettes and Seiko. Aged 24 McGee directed and filmed his first TV commercial for Boots No. 7 brand, for this he was awarded the Gold prize at Cannes Lions International Advertising Festival. He went on to film over 250 TV commercials working with production companies around the world and under his self-titled production company McGee Films.
Although fashion photography is McGee´s prime discipline, his repertoire also includes Fine Art. In 2001 he published his first book 'Boxing Ballerinas' followed by the critically acclaimed 'Room at the Top' published in 2008.
David Gandy, Model
Before graduating from University with a Marketing degree, David Gandy´s friends entered him for a modeling competition on ITV´s This Morning. At that moment, his life took a very different direction. He went on to win the competition, sign with Select Models and worked regularly on various campaigns.
In 2006 he was spotted by Dolce and Gabanna and became their muse. Best known as the face of their "Light Blue" fragrance, his iconic shoot the same year saw him transform to fashion Royalty overnight with a 50ft billboard in Times Square, over 11 million internet hits to view his campaign and global recognition.
Three years later, David was voted Britain´s Number 1 male model and third most successful model in the world by Forbes Magazine. He has appeared in numerous campaigns and catwalk shows, opening for D&G in Milan earlier this year, with Naomi Campbell for Fashion For Relief and has worked alongside supermodels including Giselle, Eva Herzigova, and actress, Scarlett Johansson.
He has shot with some of the most sought after global photographers including Mario Testino and Steven Meisel and at 30, already boasts an envious portfolio of editorial work including the cover of VMan, L´Optimum and GQ. Mario Testino said; "David has something of what the 1980s supermodels have. He radiates health and positivity. I think he has what it takes to be very big. It´s exciting because it signifies a real shift in men´s fashion. The male model world is changing."
Hi agency, Select Model Management has been a major influence in the international fashion scene ever since its conception 30 years ago. The London office boasts an impressive portfolio of the UK´s biggest, brightest and most successful male and female modeling talent and commands calls from an exclusive client list of the world´s leading lifestyle brands. David has renewed his contract with Dolce and Gabanna for 2010 and is currently starring in print ads for their apparel line shot by Steven Klein.
Claire Wilcox, V&A Fashion & Textiles Curator
Claire Wilcox has been at the V&A for most of her working life. Last year she was Acting Head of the Contemporary Programme and has recently moved back to her role as Senior Curator of Fashion. She is known for her exhibitions, in particular Vivienne Westwood (2004) and The Golden Age of Couture (2007). She created Fashion in Motion in 1999, which features fashion shows staged in the museum´s galleries. It is one of the V&A´s most popular live events.
She was educated at Exeter University (where she read English) and Camberwell School of Art, University of London. She has written many books on fashion and regards writing, and communicating, as an essential part of her work.
Oxford Fashion Week Forum in association with the Oxford Union
Tickets available on the night at the Oxford Union.
£5 for members of the public, £2 for members of the Oxford Union
OFW Forum in association with the Oxford Union
The Oxford Union
5:30pm: Doors Open
6pm : Speeches from fashion insiders.
7pm: Live questions from the audience
8pm: Close

WHEN: 7:45pm – 10pm
WHERE: The Randolph Hotel
Enter the surreal, magical world of avant-garde fashion. Built around the theatrical and spectacular side of fashion, the concept show presents the most innovative designs of up and coming designers and established names, all in one inspirational event.
A night to excite and stun the fashionistas of Oxford and London: experience an evening of the bizarre, with truly unforgettable fashion.

WHEN: 8pm – 10pm
WHERE: Malmaison
Lock yourself in with the Lingerie Show and set your desires free.
Inspired by the genre of Victorian gothic, be drawn into a captivating world where passion takes centre stage. In the dramatic venue of a converted prison, beautiful models walk down the runway in luxury garments crafted by some of the world´s most talented designers.
Tracing the path from light to dark, the show re-captures the romance of pure innocence and the intrigue of transgression, immersing the audience in an environment where fashion allows them to express their true individuality.
7:00pm: Arrivals & Reception in the Cells
7:45pm: Guests invited into take seats in the Visitors Room
8:00pm: The OFW Malmaison Lingerie Show
8:40pm: Guests are escorted to the Cells for the post-show reception.
8:45pm: Post-show Reception.
10:00pm: Close. Guests can either escape into the night, or retire to one of their pre-booked hotel rooms for an evening of romantic luxury.
Malmaison Hotel Room OFW Rates
Wednesday Night
A-wing: £135
House of correction: £125
For bookings: eliska.tomanova@oxfordfashionweek.com

WHEN: 7:30pm – 10pm
WHERE: Cherwell Boathouse
Dress Code: Summer formal
Discover the stories behind the pieces that hit the runways.
Chronicling the development of the best pieces of work by designers and fashion photographers, the exhibition uses mood boards, sketches, photographs, music, interviews, short films, patterns and models to explore the creative process of designers and fashion photographers. Follow their steps from the initial inspirations (art, music, travel), through to the sketches, patterns and the creations themselves.
Oxford brings its own two cents to the table too, with a display of its best street-style including contributions from Claire Huish, 'Young Fashion Photographer of the Year'.
Held at the Cherwell Boathouse, (the perfect aesthetic and cultural venue) the opening night is on Thursday, May 6th. Guests will be treated to an extravagant spread of renowned cocktails and canapes alongside live music and an ethereal show of OFW models exhibited in the punts adorning the Cherwell River.
Lock yourself away in this awe inspiring building which has been transformed from a prison to a luxurious hotel with a difference. Malmaison Oxford truly is the place everyone wants to stay, and we're certain, after a night in one of the converted cells, you won't want to leave.
For special OFW packages please email: Eliska.Tomanova {at} oxfordfashionweek.com